Get information about the current client/account. Returns account settings, limits, and permissions.

Get creatives (video, banners) from Yandex Direct. Types: VIDEO_EXTENSION_CREATIVE, CPC_VIDEO_CREATIVE, CPM_VIDEO_CREATIVE

Get dictionaries from Yandex Direct. Available dictionaries: - Regions: Geographic regions for targeting - TimeZones: Availab

Get feeds and their processing status. Statuses: NEW, UPDATING, DONE, ERROR. Shows feed name, type, URL, number of items, and linked

Get ad images metadata from Yandex Direct. Returns image hashes, names, types, sizes, and association status. Use ad_image_hashes to

Get interest categories for targeting. Returns list of interests for use in audience targeting.

Get list of keywords from Yandex Direct. Retrieves keywords with their bids and status.

Get negative keyword shared sets from Yandex Direct. Shared sets contain negative keywords that can be linked to multiple campaigns.

Get the current server timestamp for change tracking. Use this timestamp as the starting point for tracking changes. Store it and use

Get geographic regions for targeting. Returns list of regions with IDs for use in geo-targeting. Useful for finding region IDs to use

Get retargeting lists from Yandex Direct. Retargeting lists define audiences based on Metrika goals.

Get sitelink sets from Yandex Direct. Sitelinks are additional links shown under the main ad. Each set can contain up to 8 sitelinks.

Get smart ad targets (filters) and their conditions.

Get campaign statistics report from Yandex Direct. Retrieves performance statistics for campaigns, ads, or keywords. Report types:

Get vCards from Yandex Direct. VCards contain business contact information displayed in ads.

Link callout extensions to a text ad. Links existing callouts to an ad. The ad will need re-moderation.

Submit ads for moderation. Sends ads to be reviewed by Yandex moderators. Required after creating or updating ads. Can use ca

Set bid modifier value.

Set bids for keywords. Updates search and/or network bids for specified keywords.

Enable or disable bid modifiers.

Update a text ad. Allows updating ad title, text, and landing page URL. Only specified fields will be updated. Note: Updated

Update ad group settings. Allows updating ad group name, regions, negative keywords, and tracking params. Only specified fields will

Update campaign settings. Allows updating campaign name, daily budget, dates, and negative keywords. Only specified fields will be up

Update an existing feed (name, URL, credentials).

Update a negative keyword shared set. Updates the name and/or keywords in the set. Note: Setting negative_keywords replaces all exist

Update a retargeting list.

Upload a base64-encoded image to Yandex Direct. Returns AdImageHash which can be used in image ads. Supported formats: JPEG, GIF, PNG

Upload a video file for use as video extension in ads. Supported formats: MP4, WebM, MOV, QT, FLV, AVI. Max size: 100 MB. Duration: 5

Return a fresh FastMCP instance with all tools registered.

Add a delegate who can access your counters. The delegate will be able to view and manage all your counters.

Grant access to a Metrika counter for another user. Permission levels: - view: Read-only access to statistics - edit: Can edi

Create a chart annotation to mark an important event. Useful for marking promotions, site changes, technical issues, etc.

Create a new Metrika counter. Creates a counter for tracking website statistics.

Create a new filter for a Metrika counter. Filters allow you to exclude or include specific traffic. Filter attributes (attr):

Create a new goal for a Metrika counter. Goals track conversions like page visits, form submissions, clicks, etc. Goal types:

Create a new label for organizing counters.

Create a new segment for a Metrika counter. Segments allow you to analyze specific audience subsets. Example expressions: -

Delete a chart annotation.

Delete a Metrika counter. WARNING: This action is irreversible. All historical data will be lost.

Remove a delegate's access to your counters.

Delete a filter from a Metrika counter.

Delete a goal from a Metrika counter. WARNING: Historical conversion data for this goal will be lost.

Revoke access to a Metrika counter for a user.

Delete a label. Counters linked to this label will be unlinked but not deleted.

Delete a segment from a Metrika counter.

Get chart annotations for a counter. Annotations mark important events on Metrika charts.

Get comparison report between two segments/periods. Compares metrics between two different time periods or segments. Useful for analy

Get detailed information about a specific counter. Retrieves full counter settings including code options, webvisor, and grants.

Get list of Metrika counters (tags). Retrieves all counters accessible to the user.

Get list of delegates who have access to your counters. Delegates can view and manage counters on your behalf.

Get drilldown (hierarchical) report from Yandex Metrika. Creates tree-view reports where you can drill down into specific branches. F

Get filters for a Metrika counter. Filters exclude or include specific traffic from statistics.

Get goals for a Metrika counter. Retrieves all configured goals for tracking conversions.

Get access grants for a Metrika counter. Shows all users who have access to this counter.

Get all labels for organizing counters. Labels help group and organize multiple Metrika counters.

Get status of offline conversions uploads. Shows processing status and any errors.

Get statistics report from Yandex Metrika. Retrieves traffic statistics with customizable metrics and dimensions. Common metrics:

Get time-based statistics report from Yandex Metrika. Retrieves statistics grouped by time periods (day, week, month, etc.). Useful f

Get segments for a Metrika counter. Segments allow you to analyze subsets of your audience.

Link a counter to a label for organization.

Unlink a counter from a label.

Update a chart annotation.

Update a Metrika counter settings. Allows updating counter name, site, and favorite status.

Update an existing filter.

Update an existing goal. Allows updating goal name and conditions.

Update access grant for a user. Changes permission level or comment.

Update a label's name.

Update an existing segment.

Upload call data to Yandex Metrika. Links phone call data to website visits. Useful for call tracking integration. Call data

Upload advertising expenses to Yandex Metrika. Links advertising costs from non-Yandex sources. Expenses are matched by UTM parameter

Upload offline conversions to Yandex Metrika. Offline conversions link CRM data to website visits. Requires ClientID, UserID, or YCLI

Upload user parameters/attributes to Yandex Metrika. Enriches visitor data with CRM attributes. Parameters can be used for segmentati

Register Webmaster tools.

Register Wordstat tools.

Register filter tools.

Register grant (access) tools.

Register offline data tools.

Register report tools.

Register labels, annotations, and delegates tools.

Register goal tools.

Register counter tools.

Register segment tools.

Register campaign tools.

Register keyword tools.

Register bid modifier tools.

Register ad tools.

Register negative keyword shared sets tools.

Register ad group tools.

Register feed tools.

Register ad image tools.

Register retargeting tools.

Register sitelinks tools.

Register ad video tools.

Register dictionary tools.

Register client and changes tools.